Public snapshot: HTZ/eVisitor and DZS
Follow the metric reference when checking a public figure; do not attribute it to a wider source used elsewhere in the edition.
Adria Signal · tourism data analysis for hospitality leaders
Croatia’s tourism data, reconciled and explained.
Croatia Tourism Brief shows when demand changed and when a difference comes from data coverage instead. Each important statement is tied to a figure, a period, a source, and an explicit limit.
Official-series reconciliation
Different totals can both be accurate
The reconciliation panel separates all registered accommodation from commercial accommodation, then compares the genuinely similar portion.
- HTZ/eVisitor: all registered
- HTZ/eVisitor — solid line 110,132,564
Source: HTZ / eVisitor Period: 2025 Coverage: All registered accommodation Retrieved: 5/23/2026 Status: Final
- DZS: commercial establishments
- DZS — double line 94,820,989
Source: DZS Period: 2025 Coverage: Commercial accommodation establishments in the DZS series Retrieved: 8/23/2026 Status: Final
- Difference between headline series
- Comparison — dashed line 16.1%
Source: HTZ / eVisitor + DZS Period: 2025 Coverage: HTZ/eVisitor all registered compared with DZS commercial establishments Retrieved: 5/23/2026 and 8/23/2026 Status: Final
- HTZ/eVisitor: commercial
- HTZ/eVisitor — solid line 95,749,377
Source: HTZ / eVisitor Period: 2025 Coverage: Commercial accommodation in the HTZ/eVisitor series Retrieved: 5/23/2026 Status: Final
- Difference on common coverage
- Comparison — dashed line 1%
Source: HTZ / eVisitor + DZS Period: 2025 Coverage: Commercial accommodation in both official series Retrieved: 5/23/2026 and 8/23/2026 Status: Final
- HTZ/eVisitor: non-commercial
- HTZ/eVisitor — solid line 10,756,295
Source: HTZ / eVisitor Period: 2025 Coverage: Non-commercial accommodation in the HTZ/eVisitor series Retrieved: 5/23/2026 Status: Final
Five indicators for reading the peak season
- Overnight stays, January–July 2026
- 59,127,955
Source: HTZ / eVisitor Period: January–July 2026 Coverage: All registered accommodation Retrieved: 8/23/2026 Status: Provisional
- Arrivals, January–July 2026
- 12,378,797
Source: HTZ / eVisitor Period: January–July 2026 Coverage: All registered accommodation Retrieved: 8/23/2026 Status: Provisional
- Change in overnight stays, January–July 2026 vs January–July 2025
- 0.7%
Source: HTZ / eVisitor Period: January–July 2026 vs January–July 2025 Coverage: All registered accommodation Retrieved: 8/23/2026 and 5/23/2026 Status: Provisional
- Average length of stay, January–July 2026
- 4.78
Source: HTZ / eVisitor Period: January–July 2026 Coverage: All registered accommodation Retrieved: 8/23/2026 Status: Provisional
- Change in hotel prices
- 16.9%
Source: DZS Period: July 2026 vs July 2025 Coverage: Hotels, motels and similar accommodation (ECOICOP 11201) Retrieved: 8/23/2026 Status: Final
Source, period, coverage, consequence
A figure becomes useful only when the reader knows who published it, which period it covers, and which accommodation it includes.
The same year does not mean the same period
Use a comparison only when the periods match or when the difference is explained directly beside the display.
Registered and commercial accommodation are different sets
Choose the series that fits the question and state what remains outside the selected coverage.
Define the question before choosing the indicator
Use the edition as external context for a volume, price, or market discussion alongside your own business data.
Current edition and three licence scopes
Croatia Tourism Brief has an individual licence for internal use by one person. Decision Edition also has an individual licence for internal use and provides additional decision support.
The Institutional tier has a team and institutional licence, while version 2026-PSR v1.0 connects all three tiers to the public data snapshot.
Review the sample first, then request a written offer for the licence that matches the real number of internal users.
Licence evaluation
Croatia Tourism Brief
€349 + VAT
Individual internal-use licence for the full 2026 Peak-Season Readout.
The full 2026 Peak-Season Readout for one person’s internal use.
Included in the written proposal
- full Croatia Tourism Brief — 2026 Peak-Season Readout
Written proposal before a decision
Featured edition for evaluation
Decision Edition
€499 + VAT
Includes the Brief individual internal-use licence.
The Brief for one person, with an executive briefing, a decision summary, and methodology support and decision support.
Included in the written proposal
- full Croatia Tourism Brief with its individual internal-use licence
- 45-minute executive briefing
- one-page decision summary
- methodology support and decision support
Written proposal before a decision
Licence evaluation
Institutional
€990 + VAT
Team/institutional licence for internal use.
A team or institutional tier with a longer briefing and one regional or segment appendix.
Included in the written proposal
- team/institutional licence for internal use
- 60-90-minute briefing
- one regional or segment appendix
Written proposal before a decision
Origin of the displayed indicators
Period, coverage, status, and retrieval records come from the versioned evidence attached to each displayed metric.
- National indicators do not describe the result of an individual hotel or destination.
- Provisional values remain labelled until the source replaces them with a final release.
- Croatia Tourism Brief is published under the Adria Signal brand by Cosmic Production d.o.o., Split.
- Editor Ivan Boban is responsible for source selection, reconciliation, and final human review.